Statement of Methodology

"The Iowa Project - 1996"©
KCAU TV, Sioux City, Iowa and WOI TV, Des Moines, Iowa
Presidential and Senate Statewide Poll
September 19, 1996

Mission Statement:

The intent of "The Iowa Project - 1996"©, KCAU TV, Sioux City, Iowa and WOI TV, Des Moines, Iowa Presidential and Senate Statewide Poll is to track the progress of the presidential and senatorial candidates in the state of Iowa prior to the general election on November 5, 1996. This will be accomplished by conducting a series of surveys over the course of September and October of 1996. This is the first in that series.

Sample Design:

1694 random phone contacts were made in order to obtain the final sample of 500. Only the respondents who were the listed registered voters and resided at the listed addresses were interviewed.

The primary data for this survey was obtained through 500 complete, 5-7 minute telephone interviews. The primary data was collected on September 19, 1996.

The results of this survey are based on the answers of all the respondents interviewed. This survey has a margin of error of + or - 4.38% with a 95% degree of confidence.

"The Iowa Project - 1996" copyright is owned by PSI, an independent market research firm located in Alexandria, Virginia. "The Iowa Project - 1996"©, KCAU TV, Sioux City, Iowa and WOI TV, Des Moines, Iowa, Presidential and Senate Statewide Poll is neither paid for nor affiliated with any candidates, campaigns or their representatives.

Q1 Presidential Ballot Test (Count)

                            Count	   % 	  Cum%	
Bill Clinton / Al Gore	       246	  49.2	  49.2	
Bob Dole / Jack Kemp	       162	  32.4	  81.6	
Ross Perot / Pat Choate	        22	   4.4	  86.0	
Undecided	                 0	   0.0	  86.0	
Leaning Bill Clinton / Al Gore	11	   2.2	  88.2	
Leaning Bob Dole / Jack Kemp	 6	   1.2	  89.4	
Leaning Ross Perot / Pat Choate	 1	   0.2	  89.6	
Other	                         1	   0.2	  89.8	
Undecided / undecided	        44	   8.8	  98.6	
Don't know / refused / no answer 7	   1.4	 100.0	
				
                               500	 Total Respondents

Q2 Senate Ballot Test (Count)

                   	    Count	% 	Cum%	
Tom Harkin	               271	  54.2	  54.2	
Jim Ross Lightfoot	       147	  29.4	  83.6	
Undecided                        0	   0.0	  83.6	
Leaning Tom Harkin               9	   1.8	  85.4	
Leaning Jim Ross Lightfoot       4	   0.8	  86.2	
Other                            1	   0.2	  86.4	
Undecided / undecided	        61	  12.2	  98.6	
Don't know / refused / no answer 7	   1.4	 100.0

    	                       500       Total Respondents