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“The Iowa Project - 1996”

January 25, 1996-Press Release

For Release: Embargoed until 7:00 p.m. EST, Thursday, January 25, 1996

Contact: Craig Tufty (703) 765-0488 e-mail - ctufty@tmn.com - o1dell@aol.com - CompuServe 74101,3072

FINAL POLL SHOWS FORBES WITHIN STRIKING DISTANCE OF DOLE IN IOWA

The final "Iowa Project -1996"© survey shows Malcolm "Steve" Forbes Jr. big winner, Bob Dole big loser in Iowa Caucus fight.

Alexandria, Va --First time Republican presidential candidate Malcolm "Steve" Forbes Jr. was again the big winner, tacking 10 points on to his November 8, 1995 polling numbers. That according to an independent survey conducted by PSI of Alexandria, Virginia, that was released tonight by Capital Communications on television stations WOI, Des Moines, Iowa, KCAU, Sioux City, Iowa and WHBF in Rock Island, Illinois.

The results of the survey are the sixth stage of "The Iowa Project -1996", conducted by PSI, which is surveying likely caucus attendees periodically up to the February 12, 1996, Iowa presidential caucuses. This evenings release is the sixth and final in that series. The first survey results were released February 2, 1995.

"Steve Forbes is the story in Iowa today," said PSI president and project director Craig Tufty. "He has broken away from the pack and is seriously threatening Bob Dole for the lead in the Iowa Caucuses. He polled 7.6% in the first "Iowa Project -1996" survey that tested him in early November of 1995. The most recent survey has him at 17.6%, only 8 points behind Bob Dole, who until Forbes entered the race enjoyed double digit leads all the way through the survey series. Left in the pack to sort out third place were Gramm, 7.4%, Buchanan, 7.0%, Alexander, 7.0%, Keyes, 5.7%, Lugar, 3.0%, Taylor, 2.0% and Dornan at 1.3%."

The PSI survey of 300 likely caucus attendees, conducted on 1/22/96, showed the Republican candidates standing as follows:

Robert Dole 25.7%
Malcolm "Steve" Forbes Jr. 17.6%
Phil Gramm 7.4%
Pat Buchanan 7.0%
Lamar Alexander 7.0%
Alan Keyes 5.7%
Richard Lugar 3.0%
Maurice (Morry) Taylor 2.0%
Robert Dornan 1.3%
Undecided / Pushed 19.3%
Undecided 23.3%
Total: 100.0%

PSI is an independent survey research firm located in Alexandria, Virginia, that conducts political and corporate research. It is owned and operated by Craig Tufty, a former resident of Sioux City, Iowa. "The Iowa Project -1996" is not paid for nor affiliated with any of the presidential candidates, campaigns or their representatives.

###E ditors note: This survey is embargoed for 7:00 p.m. EST 1/25/96 release by Capital Communications. 

Table of Contents
Mission Statement
February 2, 1995 Press Release
April 4, 1995 Press Release
June 6, 1995 Press Release
June 12, 1995--Op-ed piece
August 24, 1995 Press Release
November 14, 1995 Press Release

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ctufty@tmn.com
Copyright © 1996, PSI, Updated 96/10/28